Brazilian Winemakers Target Export Growth

October 25, 2022

 

Brazilian Winemakers Target Export Growth

Brazil is currently in the midst of an export drive, which it hopes will encourage wine drinkers around the world to try its bottles, working on the basis that overseas drinkers are often taken aback by the high standard of the wine it produces.

Last year, Brazil produced a total of 3.6 million hectolitres of wine, according to the figures prepared by the International Organisation of Vine and Wine, which is a small total compared to the giants of the wine world and the 12-13 million produced by both Argentina and Chile.

Unlike its South American counterparts, Brazil is not a country that many traditionally associate with wine. Much of the nation has tropical weather, where it is too hot and humid for growing vines. However, in its south, near the borders of Argentina and Uruguay, the climate is much more suited to wine production and Brazil now has a thriving wine industry, with more than 1,000 vineyards.

Export agency ‘Wines of Brazil’  is now working strategically with the government and vineyards to introduce Brazilian bottles to wine fairs and trade shows around the world. Instead of each winery having to afford the costs to promote its own wares, the agency covers this for them.

Many Brazilian vineyards recognise that it will take time and patience to build their exports to significant levels, and for the country to be fully recognised as international wine producers. However, they believe they are in the early stages of a successful journey and have confidence in their product.

Generally speaking, Brazilian wine is likely to be compared to that of its neighbours Argentina and Uruguay, the focus is mostly on reds, but the country has also developed a specialism for sparkling wines made in the same way as champagne.

 

Other News

Nicaragua Cancels Controversial Plan For Canal

Nicaragua Cancels Controversial Plan For Canal

Nicaragua Cancels Controversial Plan For Canal   Nicaragua has cancelled a controversial ten-year old plan to build a canal that would have linked the Atlantic and Pacific oceans. The plan was initially approved in 2014, when a concession was granted for a...

read more
Peru In Dispute Over Port Being Built By China

Peru In Dispute Over Port Being Built By China

Peru In Dispute Over Port Being Built By China   The government of Peru appears to be back-tracking on an agreement concerning the management of the under-construction deepwater port of Chancay, near its capital Lima. The “mega port” is currently being built by...

read more
Latin American News Roundup April

Latin American News Roundup April

  Latin American News Roundup April   As specialist logistics service providers to and from the region, Envío has summarised a few recent items of Latin American news from this month.   Argentina - Demonstrations Against Education Spending Cuts Argentina has...

read more
The Tide Is Turning For The Panama Canal

The Tide Is Turning For The Panama Canal

  The Tide Is Turning For The Panama Canal   The tide has turned for the Panama Canal during recent weeks and following a debilitating year of drought-induced cuts to daily transit allowances, operations are seemingly heading back towards a level of...

read more

Follow us on social media

Get A Quote

In need of confirmed pricing? Use our online form to receive a quote back quickly.

LCL Services

Find out more about our global LCL services. 

FCL Services

Find out more about our global FCL services.